Earth Hour – evening of 29 March 2008 at 8 pm to 9 pm
Earth Hour is an international event that asks households and businesses to turn off their lights and non-essential electrical appliances for one hour on the evening of 29 March at 8 pm local time until 9 pm to promote electricity conservation and thus lower carbon emissions.
It is promoted by World Wide Fund for Nature Australia (WWF), an environmental lobby group, and the Sydney Morning Herald. The first Earth Hour was held in Sydney, Australia between 7:30 pm and 8:30 pm on 31 March 2007. The 2007 Earth Hour is estimated to have cut Sydney’s mains electricity consumption by between 2.1% and 10.2% for that hour, with as many as 2.2 million people taking part. A second Earth Hour, in 2008, is planned to be an international event held in Sydney, many partner cities, and individuals around the world participating.
On Saturday, March 29, 2008, Earth Hour invites people around the world to turn off their lights for one hour – from 8:00pm to 9:00pm in their local time zone. On this day, cities around the world, including Copenhagen, Chicago, Melbourne, Dubai, and Tel Aviv, will hold events to acknowledge their commitment to energy conservation.
Given our company’s commitment to environmental awareness and energy efficiency, we strongly support the Earth Hour campaign, and have darkened our homepage today to help spread awareness of what we hope will be a highly successful global event.
As of 27 March, over 11,900 businesses and over 200,000 individuals had indicated their intention to participate at earthhour.org.
